1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we collect your data?
Your data is collected on the one hand when you provide it to us. This could, for example, be data that you enter into a contact form. Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided error-free. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration. You can object to this analysis. We will inform you about the objection options in this data protection declaration.
2. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Herando joint stock company (a.s.)
V Jámě 1/699
110 00 Prague 1
Telephone: +420 228 884 177
Email: direct[at]herando.com
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email. The lawfulness of the data processing carried out up to the revocation remains unaffected by the revocation.
Right to complain to the responsible supervisory authority
In the event of data protection violations, the person concerned has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the Czech Office for the Protection of Personal Data. The contact details can be found at the following link: https://www.uoou.cz/.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorization) after concluding a paid contract, this data will be required for payment processing. Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser line. With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice for this purpose or for further questions on the subject of personal data.
Objection to advertising emails
The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, such as spam emails.
3. Data collection on our website
Cookies
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that your browser saves.
Most of the cookies we use are so-called “session cookies”. They will be automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are necessary to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Article 6 Paragraph 1 Letter f of Regulation (EU) 2016/679. The website operator has a legitimate interest in storing cookies in order to provide its services in a technically error-free and optimized manner. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, they will be treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data will not be merged with other data sources. The basis for data processing is Article 6 Paragraph 1 Letter f of Regulation (EU) 2016/679, which allows the processing of data to fulfill a contract or pre-contractual measures.
Contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent. The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a of Regulation (EU) 2016/679). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Registration on this website
You can register on our website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration. For important changes, such as the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way. The data entered during registration is processed based on your consent (Art. 6 Para. 1 lit. a of Regulation (EU) 2016/679). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing that has already taken place remains unaffected by the revocation. The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.
Processing of data (customer and contract data)
We only collect, process and use personal data to the extent that it is necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Article 6 Paragraph 1 Letter b of Regulation (EU) 2016/679, which allows the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of our website (usage data) to the extent necessary to enable the user to use the service or to bill for it. The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.
Data transfer upon conclusion of contract for online shops, retailers and shipping of goods
We only transmit personal data to third parties if this is necessary as part of the contract processing, for example to the company entrusted with the delivery of the goods or the credit institution entrusted with the payment processing. The data will not be transmitted further or will only be transmitted if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Article 6 Para. 1 lit. b of Regulation (EU) 2016/679, which allows the processing of data to fulfill a contract or pre-contractual measures.
Data transfer when concluding a contract for services and digital content
We only transfer personal data to third parties if this is necessary as part of the contract processing, for example to the credit institution commissioned to process the payment. The data will not be transmitted further or will only be transmitted if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Article 6 Paragraph 1 Letter b of Regulation (EU) 2016/679, which allows the processing of data to fulfill a contract or pre-contractual measures.
4. Social media
Share content via plugins (Facebook, X & Co.)
The content on our pages can be shared on social networks such as Facebook or This site uses the eRecht24 Safe Sharing Tool. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, when using the social buttons from Facebook, X & Co., an information window appears in which the user can confirm the text before sending it. Our users can share the contents of this page on social networks in compliance with data protection regulations without complete surfing profiles being created by the network operators.
5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Article 6 Paragraph 1 Letter f of Regulation (EU) 2016/679. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
You can find more information about how Google Analytics handles user data in Google's privacy policy:https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”). As part of Google AdWords, we use so-called conversion tracking. If you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. “Conversion cookies” are stored on the basis of Article 6 Paragraph 1 Letter f of Regulation (EU) 2016/679. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information about Google AdWords and Google Conversion Tracking in Google's data protection regulations:https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). reCAPTCHA is intended to check whether data is entered on our websites (e.g. in a contact form) by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place. Data processing is carried out on the basis of Article 6 Paragraph 1 Letter f of Regulation (EU) 2016/679. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links:https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
6. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties. The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a of Regulation (EU) 2016/679). You can revoke your consent to the storage of data, the e-mail address and their use to send the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected. The newsletter system is an in-house development of our partner ARANES.
7. Payment provider
Stripe
On our website, we offer, among other things, payment by credit card. The provider of this payment service is Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
If you select payment by credit card, the payment data you enter will be transmitted to Stripe. This includes in particular your name, payment data (e.g. credit card number), invoice amount, and, if applicable, other information required for payment processing. The transmission is encrypted.
The processing is carried out on the basis of Art. 6(1)(b) GDPR for the performance of a contract or in order to take steps prior to entering into a contract.
Transfer of data to third countries:
It cannot be ruled out that, in the context of using Stripe, data may also be transferred to companies in countries outside the European Union (in particular to the USA). In such cases, Stripe provides appropriate safeguards within the meaning of Art. 46 GDPR, in particular by concluding Standard Contractual Clauses of the European Commission.
Further information:
Further information on Stripe’s privacy practices can be found at: https://stripe.com/privacy
Your rights:
Within the framework of the applicable legal provisions, you have the right at any time to obtain information about your personal data stored by us, their origin and recipients, and the purpose of the data processing. You also have the right to rectification, erasure, restriction of processing, and data portability.