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The well-known international luxury platform Herando.com is supporting a driver in professional motorsport for the first time this year. At the renowned Porsche Supercup in Monaco, one of the most prestigious racing events within the official Formula 1 program, German racing driver Jonas Greif will compete from May 22 to 25, 2025, in the GP Elite team with Herando as an official sponsor. The race will be broadcast live on Eurosport, Sky Sport, and ServusTV, among others. By sponsoring the emerging driver in the Porsche team, Herando emphasizes its positioning as a brand that stands for precision, performance, and top quality – values that also play a central role in international professional motorsport.
Young racing driver Jonas Greif kicks off at the Porsche Supercup in Monte Carlo with the motto "Let’s Let Together GRIFFen". The Porsche Supercup is among the most demanding racing series worldwide and serves as a springboard for many young drivers into the international top tier of motorsport. Jonas Greif, regarded as one of the most promising talents in the current racing scene, adds: "I am excited to have Herando as a partner, a brand that shares the same passion for excellence and performance as motorsport itself. This sponsorship not only supports me on the track but also gives a new boost to my career."
As an exclusive sponsor, Herando accompanies the appearance of the ambitious driver in an environment characterized by dynamism, perfection, and style. This highlights Herando’s position as a forward-looking player in the international luxury segment, creating new touchpoints with a globally connected community of entrepreneurs, collectors, and personalities with a strong sense of excellence. Frank Müller, CEO of Herando, comments: "With this engagement, we are making a statement in an environment that perfectly matches our brand DNA: passion, professionalism, exclusivity – just like our platform www.herando.com."
With over 100,000 exclusive listings, Herando is one of the world's leading digital platforms in the luxury segment. For ten years, Herando has been connecting buyers and sellers of luxury properties, sports cars, classic cars, yachts, art objects, and watches globally. The focus is on quality, personal service, and worldwide reach. Through the new Sales License Partner System, Herando will soon offer interested sales professionals the opportunity to become part of this international premium platform and represent the digital luxury experience.
By sponsoring the Porsche Supercup in Monaco, Herando strengthens the link between sporting excellence and the exclusive luxury market, which is rare to find bundled at such levels, especially during the Formula 1 weekend in Monaco.
Herando.com is one of the leading digital trading platforms in the international luxury segment. Since 2016, the company has been connecting sellers and buyers of high-end goods – from exclusive villas and classic cars to luxury watches and superyachts. With its new category "Luxury Lifestyle", Herando aims to create more space for a new generation of luxury products and to provide global vendors access to a top-connected audience worldwide.